To celebrate the channel's 10th anniversary, Hallmark has got more movies lined up this year than ever before. It will air 24 movies on the Hallmark Channel while 16 of them will debut on Hallmark's sister network, Hallmark Movies & Mysteries.
In what can only be described as the perfect binge-watching session, Hallmark has brought Christmas holiday season sooner than we thought. Thanks to the annual Countdown to Christmas, we will be watching 40 new Christmas movies in 2019, reported Entertainment Weekly.
To celebrate the channel's 10th anniversary, Hallmark has got more movies lined up this year than ever before. The channel will air 24 movies on the Hallmark Channel while 16 of them will debut on Hallmark's sister network, Hallmark Movies & Mysteries.
Although the release dates or the movies have not been officially revealed yet, according to reports, the first of the 40 Christmas films will reportedly air on October 25 to celebrate Hallmark's Halfway to Christmas campaign. And you know why? Because it's never too early to celebrate Christmas and we don't have to wait till December to get into the festive mood.
This year, the countdown begins two months before Christmas and will launch with four features: The Christmas Song, starring Kristin Chenoweth and Scott Wolf -- Holiday for Heroes, starring Melissa Claire Egan and Marc Blucas -- an untitled motion picture produced by country singer Blake Shelton -- and A Family Under the Christmas Tree, starring Merritt Patterson and Jon Cor.
If you are interested in knowing more about 'A Family Under the Christmas Tree' (working title), we've got some news! The movie centers around a Los Angeles extreme-sports photographer (Merritt Patterson) who comes back home for the holiday to take care of her grandmother. However, their neighbor (Jon Cor) needs her assistance to watch his young nephew and that's where the drama begins, EW reported.
Happy Christmas Eve! Justin and Sydnee wrote a Hallmark Christmas Movie about fake medicine and forced their whole family to perform it with them. https://t.co/BeoaoolTIK Thanks for RTing! pic.twitter.com/TRaOM251uZ— Sawbones (@Sawbones) December 24, 2018
As soon as Hallmark Channel USA Facebook page made the huge announcement, a social media user commented: "I'll watch every last one of them! Woohoo!" While another added: "I can’t wait. I love Hallmark movies."
"The tenth year will be the biggest, boldest Christmas in Hallmark Channel history," Crown Media executive VP of programming Michelle Vicary was quoted as saying by EW.
"Over the ten years, we have endeavored to be the no. 1 holiday destination, and achieved that over the last several years. What was different about last year — and what’s going to be really big about this year — is just how culturally relevant this has become in people’s minds beyond the programming, where we have towns asking if they can decorate themselves like a Hallmark Channel Christmas movie, and people having watch parties," she added.
Not just Christmas but Hallmark will also be premiering two Hanukkah movies in 2019. The channel is branching out into reality programming with Project Christmas Joy: Alabama (tentative title), which will give a Christmas makeover to a town in need of one. It will also air Christmas Cookie Countdown, a five-part baking competition series on Hallmark Drama.
“Project Christmas Joy: Alabama” is a reality show that will focus on rebuilding a town and bringing in the Christmas festive mood. “This show aligns perfectly with Hallmark Drama’s exclusive offering of original content,” said Bill Abbott, president and CEO of Crown Media Family Networks, in a statement to Deseret News.
“We look forward to bringing Hallmark holiday joy to a special town in Alabama for the 2019 Christmas season.”
It’s Christmas in February!!!! SO excited to be shooting “Holiday For Heroes,” a Hallmark Christmas movie!🎄🎄🎄❤️— Melissa Claire Egan (@MClaireEgan) February 8, 2019
And this guy’s pretty rad too. @hallmarkchannel @hallmarkmovie pic.twitter.com/SBtruOlVyN
Meanwhile on the other hand, “Christmas Cookie Countdown” is a competition show for amateur home bakers, competing against each other in cookie-related challenges. The series will have five episodes and includes three pastry chefs and Hallmark celebrities.
The two shows are said to be the cable network’s first batch of original content since it was launched in 2017, reports People Magazine. They are being aired following the shocking news of the network dropping Lori Loughlin — a staple to the Hallmark Channel— from its programming.
“We are saddened by the recent news surrounding the college admissions allegations,” Crown Media, Hallmark’s parent company, told Variety. “We are no longer working with Lori Loughlin and have stopped development of all productions that air on the Crown Media Family Network channels involving Lori Loughlin including 'Garage Sale Mysteries,' an independent third party production.”