In the video message, James also announced that he would be the lead spokesman for Walmart's Fight Hunger Spark Change campaign.
LeBron James or King James as he is fondly called may often be on the news for his heroics at a basketball match. But not many know that he is indeed a real-life hero off the court as well. And now the NBA superstar has teamed up with Walmart in an effort to provide food for hungry families. As reported by CBS Sport.
A chance to partner with @kingjames? That’s a no-brainer! Our journey starts with investing in education, fighting hunger, and helping people live better. We’re looking forward to all the great things we’ll do together! Learn more:— Walmart (@Walmart) May 15, 2019
"It's an honor and a privilege for me in my community and what I'm doing here to partner with such a heavy hitter in Walmart. One out of eight Americans struggle with hunger,” James says in an awareness video. “And I believe one is too many. With one action [you], can make a huge impact. With one select item through Walmart or online, you can secure a meal for a family in your community through Feeding America.”
In the video message, James also announced that he would be the lead spokesman for Walmart's Fight Hunger Spark Change campaign. Through this medium, proceeds from select Walmart products are used to raise money for the hunger nonprofit Feeding America.
“What we hope to accomplish together with LeBron is to magnify each other’s efforts,” Walmart CEO Doug McMillon said during the promotional video. “We would love to help this model that he’s creating lead to a situation where it could help even more people.”
According to Walmart, more than 975,000 meals have been provided to the needy through the Fight Hunger Spark Change program so far. This has been made possible after more than $74 million in donations was collected for the Feeding America since 2014.
The global chain will also be reportedly working with James' 'I Promise' School in Akron, Ohio by stocking the pantry with food and other supplies. Walmart will also be teaming up with James to support each other’s education programs, especially with the Back to School campaign in the summer.
The 'I Promise School', which is the brainchild of LeBron James, is one of the initiatives that is trying to help the at-risk kids in the Akron area. The school opened last summer and currently helps students in grades three and four, with plans to teach grades one through eight by 2022.
It is specifically designed to cater to at-risk youth, featuring 8-5 school days with a shortened summer vacation. There are also family-oriented programs, including GED courses for parents. “These kids are doing an unbelievable job, better than we all expected,” James told the New York Times earlier.
“When we first started, people knew I was opening a school for kids. Now people are going to really understand the lack of education they had before they came to our school. People are going to finally understand what goes on behind our doors.” he said. LeBron James' foundation is also providing about $600,000 in financial support for bringing additional teaching staff on board to help reduce class sizes and an additional hour of after-school programming and tutors.
Well done, LeBron James. Now we know why he is fondly called King James.Disclosure: This post uses affiliate links from online retailers that allow readers to purchase merchandise, for which we may or may not receive a commission. Our content is not influenced by these partnerships.