The popular candy brand promised to give away one million snickers bars if the petition to change Halloween to the last Saturday of October, gets a positive result.y
Recently we heard about an online petition that's been getting a lot of attention due to its seemingly ambitious goal of changing the date of Halloween. While the spooky festival is celebrated on the 31st of October every year, this year, the date falls on a Thursday and the petitioners claimed it made more sense to hold the festivities on the last Saturday of October.
Although this proposal sounds a bit out there for hardcore Halloween fans, it appears as though the petition is now getting support from some big shots. Snickers, it appears, is team 'Halloween on the last Saturday of October.'
The brand's official Twitter account recently tweeted a link to the petition and promised to give away 1 million free Snickers if the change goes into effect. The tweet reads: A Thursday Halloween? Not Satisfying. Halloween on the last Saturday of October? Satisfying. If the Fed Govt makes it official, we’ll offer 1 million free SNICKERS to America. Join the petition!
A Thursday Halloween? Not Satisfying. Halloween on the last Saturday of October? Satisfying. If the Fed Govt makes it official, we’ll offer 1 million free SNICKERS to America. Join the petition! https://t.co/EycXXuc0tB— SNICKERS® (@SNICKERS) July 26, 2019
While the prospect of a million free Snickers does sound amazing, a majority of Twitter users weren't too pleased by Snickers taking sides. Several accused the brand of "trying to steal a holiday for your sales figures," and threatened to boycott the candy bar altogether.
This is a terrible idea and you should be ashamed. I’m not buying any Snickers for Halloween. Which is on October 31st.— The Haunted Drive-in (@HauntedDriveIn) July 30, 2019
Looks like I won't be handing out your candy for Halloween on OCTOBER 31st. 🎃 #KeepHalloweenOctober31— The Julie (@Corpse_Flower29) July 30, 2019
This is the most corporate tweet I've ever seen. I can't believe people are signing this crap when a brand tells them its a good idea. People have always done stuff on the last Saturday in October, this is just a big corporate entity trying to mess with a holiday to make more.— [[⊙෴⊙]]Sinistar (@Sinnistarr) July 30, 2019
Absolutely terrible idea! You want to change a tradition dating back two millennia for multiple faith traditions simply to sell more candy or because it would be more "convenient"? How disrespectful and tone-deaf.— Chris Weaver (@c_w_weaver) July 30, 2019
According to ABC News, the Change.org petition to change the date of Halloween was started by The Halloween & Costume Association, which claimed the move was for a "Safer, Longer, Stress-Free Celebration."
Explaining the reason behind starting such a petition, the company claimed that there are 3,800 Halloween-related injuries each year and that "12% of children 5 and under go trick or treating without the supervision of an adult."
While the petition has gained 142,877 signatures at the time of writing this article, it now calls for something else. An update on the petition page reads: Instead of changing the date that American’s celebrate Halloween, we will be adding an additional day of festivities in partnership with Party City and other brands. National Trick or Treat Day will take place annually on the last Saturday of October so families across the country can participate in community parades, throw neighborhood parties and opt for daytime Trick or Treating.
A petition to bump Halloween from October 31 to the last Saturday of the month is picking up steam.— CNN (@CNN) July 27, 2019
Launched last year by the nonprofit Halloween & Costume Association, it argues that a date change will lead to a "safer, longer, stress-free celebration." https://t.co/5qVGWRRiBs
It continues: We will launch the #ALLoween campaign designed to support the all-day celebration of National Trick or Treat Day AND the time-honored traditions of Halloween on October 31st. With your support, we will create a safer, longer, bigger celebration for ALL by making National Trick or Treat Day official! Well, I guess everyone wins then? Except for those who were hoping for the free Snickers, of course.