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Supermarket Forced To Remove 'Racist' EASTER Chocolate Duckling After Severe Backlash!

Supermarket Forced To Remove 'Racist' EASTER Chocolate Duckling After Severe Backlash!

The trio of chocolate ducks cost around £8 that included a white chocolate duckling called "Fluffy", a milk chocolate duckling called "Crispy" and a dark chocolate one called "Ugly". 

Marketing can be a tricky business. If you get it right, you just hit jackpot, but if you get it all wrong, then may you have mercy! This is true, particularly, for big brands -- considering the audience and the name they've built over the years. But what is truly important is that you do not want to put things on your shelves, if it leads to a barrage of criticism, reports Independent

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UK-based supermarket Waitrose has been at the receiving end of severe backlash for its Easter product. The brand has apologized and has been forced to remove  “racist” chocolate Easter ducklings after it received complaints from customers that the dark one was named “ugly”. 

The trio of chocolate ducks cost around £8 that included a white chocolate duckling called "Fluffy", a milk chocolate duckling called "Crispy" and a dark chocolate one called "Ugly". 

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And that's when it all started -- social media users were livid after the dark brown confectionery item was labelled “ugly”, with some calling it 'racist.'

There were several comments on Twitter by users who were offended by the labelling on the Easter gift. A Twitter user said, “Crispy, Fluffy and Ugly – trio of Easter ducklings at #Waitrose. Ugly is the dark one on the right. Overheard women saying ‘this is not right."

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A Twitter user said, “I agree, doesn’t look good at all. Thousands of other options… why #ugly?????” Another person added: “Surely Waitrose knew that people would be offended by this?”

According to reports, the design is said to come from Hans Christian Andersen’s 'The Ugly Duckling' in which a brown duckling is mocked by others.

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Following the severe backlash on social media, Waitrose decided to drop the trio of chocolate ducklings from its shelves and has now re-released three new Easter ducklings with redesigned packaging. 

A Waitrose spokesman said: “We are very sorry for any upset caused by the name of this product, it was absolutely not our intention to cause any offence. We removed the product from sale several weeks ago while we changed the labelling and our ducklings are now back on sale,” revealed Retail Gazette.

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Soon as the supermarket pulled down the Easter ducklings, many Twitter reacted angrily to the decision to remove the chocolate ducklings. They believe the brand gave in to excessive political correctness. 

“Political correctness gone mad... Yet again,” one person wrote. While another added: “Well why is it racist it's three different types of chocolate. Waitrose are making it worst by bowing to it out of fear of being labelled."

There was another Twitter user, who said, "Lol.. Waitrose removing Easter duck named 'ugly' because its racist who has the time or inclination to think to complain about this stuff?"  

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Racism has been a serious cause of concern in the USA, especially during Black History Month. Recently, another big brand faced the wrath of social media after its product were blatantly termed 'racist'. Gucci also addressed the controversy over the brand's $890 sweater that was criticized for its resemblance to blackface and apologized for the product.

The black sweater featured a roll-up collar that covered the lower face with a wide red lip outline around the mouth. It was a part of Gucci's Fall Winter 2018 line. Following the massive backlash, Gucci issued an apology to its customers and removed the product from its shelves. 

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"Gucci deeply apologizes for the offence caused by the wool balaclava jumper," the company said in a statement. "We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make."

The luxury fashion brand also said that going forward it would work to increase diversity and work on "turning this incident into a powerful learning moment for the Gucci team and beyond," reports NPR

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