There will be a celebration like no other, including new limited-edition releases and exciting TikTok challenges.
Everyone's favorite bunny has turned 80 years old. Yep, that's right, Bugs Bunny is that many years old. The bunny, whom three generations of people have grown up watching, munching carrots, evading the "wabbit" hunter, only to say "Uh, what's up, Doc?" is an octogenarian. Warner Bros announced Bugs Bunny's milestone birthday and decided to celebrate it in style. Along with HBO Max, there will be a celebration like no other for the old rabbit who has been here longer than a lot of us. With this birthday, the production companies have decided to introduce him to the next generation of children, and what could be more exciting than that?
According to a press release, the most famous cartoon rabbit is turning 80 in style and how. In order to reacquaint him with his old fans and introduce him to a whole bunch of new ones, there will be exclusive fan experiences, first-ever brand partnerships, and an HBO Max birthday takeover. There will also be limited-edition releases commemorating the impact of this cultural icon. But why say "Happy Birthday" when you can remember the iconic character by saying "What's Up, Doc?" And the most efficient way to reach a new generation of children is through TikTok's #WhatsUpDocChallenge.
Fans are being encouraged to give their best impression of Bugs' iconic catchphrase. To get the ball rolling, veteran voice actor Eric Bauza, who is currently voicing Bugs Bunny in HBO Max's Looney Tunes Cartoons, will be providing some inspiration. TikTok users also have the option to mimic the famous Looney Tunes theme song. Coincidentally, Bugs Bunny's birthday this year also happens to coincide with the debut of Looney Tunes Cartoons on HBO Max, reported PEOPLE. "With a Bugs Bunny birthday takeover at the Looney Tunes hub on HBO Max, fans can easily access 80 years of Bugs Bunny," the press release stated.
Bugs Bunny made his first appearance in A Wild Hare, the Oscar-nominated short, in July 1940, according to NPR. Peter Sherman, SVP of Program Marketing at HBO Max stated, "We are thrilled to celebrate Bugs Bunny's iconic legacy as families are enjoying Looney Tunes Cartoons and the rich library of Looney Tunes programming on HBO Max. While Bugs Bunny's 80th birthday is in full swing, we are offering more ways for fans old and new to have fun through Looney Tunes games, social challenges, and experiences." HBO Max will also have Bugs' return to the new Looney Tunes Cartoons as well as his appearance in Space Jam, Looney Tunes: Back in Action, The Looney Tunes Show, and New Looney Tunes.
I hear #BugsBunny is having an anniversary today. And to celebrate, I think it's only fair we watch one of his greatest achievements. #SpaceJam. You heard me!— Todd Black - Fro Hermit (@Guardians_Comic) July 27, 2020
It's a great movie, fight me. #BugsBunny80 pic.twitter.com/MF8Zvc2GgD
"Bugs Bunny has made been making his mark on the world for over 80 years, endearing himself to fans across the globe," Maryellen Zarakas, senior vice president of franchise management and marketing for Warner Bros. Consumer Products stated. Zarakas added, "He is a trailblazing bunny who is both timeless and timely and serves as our internationally recognized symbol of the Looney Tunes brand. Bugs has provided years of entertainment and fun for fans of all generations -- and the best is yet to come."